Using technology as a competitive advantage in order to engage Actimel’s target through an augmented reality application.
Actimel’s main objective was to connect with a digital native target, offering them a new and innovative experience in order to engage them with the heroes and stories of Team Actimel.
To develop an augmented reality app in which the main objective was to defeat the enemy. Kids could find collectible cards in the packs of Actimel. Each card was one specific character and by scanning them in the app, kids could interact with them in augmented reality battle.
The release of this app was supported by TV spot and PDV campaign that led the brand to the biggest increase in sales of its history.