Adaptative and flexible solutions for the sales force.
Boots needed a solution to improve the efficiency of its sales force, giving them an intuitive tool with quality content that they could use during their visits to pharmacies. It was a must that the solution was feasible for the different countries where the company operates.
Development of an iPad application, where Boots’ beauties have tailored information to explain the product advantages with adapted presentations for each pharmacy, scientific studies, solution to specific skin problems, etc. The app feeds off a content manager system customized for each country’s profile with local and relevant content.