Fresh activation to engage a new target and boost the launch of Cheetos’ new product.
Cheetos needed to increase sales in the whole category and boost the launch of a new product, Cheetos Popcorn. The brand’s objective was to connect with its target by offering them something innovative and fun that could be aligned with Cheetos’ image.
We developed an augmented reality app in which, by scanning the product, the kid could see Chester imitating different movie characters on top of the product’s pack. Users had to guess the imitation right in order to win different prizes.
Product link that increased repetition and improved the experience of consumption.