Dino Adventures App


Edutainment, a new powerful concept

Encouraging parents to improve children’s autonomy through Danonino’s edutainment platform.

Challenge

Develop an educative application that helps to create a bond between parents and brand, introducing Danonino as a responsable Brand that cares about children’s education. Try to create a conection between Dino, the pet of the Brand, and the kids from 3 to 4 years old.


Idea

Develop an unbranded edutainment platform (educational entertainment) that would help kids develop different skills in a balanced way, focusing on the cognitive, emotional and physical areas. We created an app with more than 15 educative games created in collaboration with an educational experts committee of the International University of Cataluña.


Results

Top downloads in several countries (Spain, Brazil, Germany, France, Mexico, Poland, Portugal, Romania, Russia) with an average time of 14 minutes per session.


Project Details

Launching: December 2015
Client: Danonino - Danone