Dinosaurus App


Building a connection with the target beyond the product

A 180º turn in the Dinosaurus’ communication that drove Adam Foods to achieve amazing results.

Challenge

Refocus the communication to new direction concentrating on children, creating a direct connection with them and achieving differentiation from competitors.


Idea

To to create mascot of their product by modelling in 3D six fun characters based on their cookies, and animating them to be used in TV spots, merchandising and packaging. An app where the universe of Dinosaurus came to life was developed. Kids had to take care of the characters since they hatch the egg until they grew to be adults, learning healthy values and having fun with them.


Results

A significant sales increase and more than 1 million downloads.


Project Details

Launching: March 2014
Client: Dinosaurus – Adam Foods