Doritos Roulette App


Transforming the purchase moment into a social experience.

Changing the approach of their digital strategy and betting for mobile technology to connect with their target.

Challenge

Taking advantage of the launch of their new product Doritos Roulette to reconnect with their target and intensify the experience of consumption offering an added value to the users.


Idea

An app to challenge your friends to try the new Doritos Roulette supplement that is connected to a website in which the product and the mechanism of the app are explained.


Results

Just a few months after launching, the app had more than 160.000 downloads in Spain and Portugal. It obtained a score of 4,5 with more than 790 reviews, together with analytics helped us to understand consuming habits of users and refocus media campaigns to improve efficiency.


Project Details

Launching: January 2016
Client: Doritos - Pepsico