iSantalucía App


Bringing the brand clser to its potential consumer

Trusting on a new way of communicating with the target, bringing value and utility to Santalucia’s current and potential customers.

Challenge

Bring freshness to the brand and increase the consideration in new consumers, creating a tool that makes thing easier in the field of family health.


Idea

To develop a branded content app with information of general interest to its consumers - current and potential – with an innovative UX that facilitates the access to the user’s profile and its independent content.


Results

Content generation associated with the brand values that bring an extra value to consumers, increasing their emotional link to the brand.


Project Details

Launching: March 2014
Client: Seguros Santalucía