Rejuvenate the brand image in order to captivate a new younger target through technology.
The goal was to capture around 30 years old young target. To do so, we work on a proposal with Y&R agency, that took advantage of the nostalgy feeling associated to the first games that appeared in the old phones. We developed a game platform with three fun classic games adapted to mobile phones: snake, blocks and connect. In september 2016 it was taken down from the markets due to a change in direction in the communication of the brand.
The digital campaign related to the app’s launch was a success, achieving a large number of downloads and great notoriety in the media.