Road safety as connexion point between brand and user

RACE’s campaign transmits a powerful message regarding road safety, connecting with its target to an emotional level.


BBDO agency presented us a creative concept for its client RACE. It had the objective to encourage good road behaviour, helping its actual and potential clients to avoid the need of using mobile phones while driving.


We developed Avisapp, an app to automatically notify loved ones and friends when reaching a destination. The app allows users to program regular trips, choose who you want to alert and how many times. Users can even personalize the message that will be sent. On top of this, it includes a road assistance section for RACE’s members.


More than 9,000 downloads in a month and a considerable increase of actual and potential clients.

Project Details

Client: RACE