Actimel Kids launched a campaign backing up their new name in which the center of it all was the user itself. They included names in their bottles and gave them the opportunity to co-create characters together with the brand.
To achieve a boost in market penetration by using codes and to give a chance to all the users that couldn’t find a bottle in-store with their name to create one of their own.
To develop a digital platform where users were able to create an acti-hero with their names and customize it, choosing amongst more than 150 different characters. Furthermore, users were able to download different materials of their character, and even receive an Actimel sleeve at home.
Visibility increase and connection to their target offering an added value while generating a direct link to sales.